We offer complete food broker, brand representative and marketing consulting services. The outline below lists the many services we can provide for our clients. For more detailed information, please contact us directly.
Broker Services
- Direct sales to distributor and/or key accounts
- Order processing and follow through from manufacturer to customer
- Manufacturer marketing plan follow through and implementation
- Budget management and control
- Collection problems follow up
- Administrative work and file maintenance
Brand Representatives Services
All Broker Services plus:
- Market and category analysis/research
- Distributor analysis and selection
- Marketing plan preparation
- Development of distribution channels
Market and category analysis/research:
- Size of market and market segments
- Most important distribution channels
- Price competitiveness of product
- Number of competitors
- Required advertising/promotion investment
- Ideal positioning strategy
Distributor analysis and selection:
- Complete analysis of distribution systems and options including pre-selling, co-distributors and direct selling
- Complete reference check
- Complete financial evaluation
- Final candidates/option recommendation
Marketing Plan Preparation
Written document with the following information:
- Market Analysis
- Marketing Practices
- Competitive Analysis
- Situational Analysis
- Market Opportunity and Strategy Formulation
- Supporting Programs and Investment Allocation
- Projected Brand Performance
Development of distribution channels
- Development of objectives, strategies, tactics for distributors/key accounts
- Sales presentations to distributors and key accounts
- Key account administration
- Sales incentives
- Category management and planogram implementation
- Monthly trade monitoring
- Price studies
- Supervision of promotional activities
- Out of stock/shelf set supervision